As part of my Sales Major, I sold a promotional giveaway to Beer Cycle, I worked on this from the first phone call to through to the promotion post analyses.
Nick was a super fun client to work with as he has worked with the New Zealand Broadcasting School before. There were three main things that we wanted to achieve this promotion, listenership throughout the day to gain a chance to win, interaction with our Social Media accounts and organic engagement with Rewind 96.1.
We achieved this with the help of Beer Cycle as they are a known business with our demographic as they tend to use the Beer Cycle for a Hen’s Do. This idea of a Hen’s Do is what we rolled with when it came to this giveaway using the line “listen for your chance to win with Beer Cycle and enhance your next event or Hen’s Do”.
We gave away one Beer Cycle experience on-air and the other away on Instagram. We also did a live cross with the Morning Show and Drive show where we rode around on the Beer Cycle while talking to the day show about how it was going and we had branding with us so members of the public could tell who we were.
This promotion gained a high amount of traction on Instagram, and our cross-created additional content for Beer Cycle then we had agreed to at the start. We had to extremely excited winners and their experiences will create a word-of-mouth promotion which is beneficial to our client Nick.