Here are three of the videos I produced for Rewind's socials. The Blindfolded Baking challenge began as an on-air story arc for the announcers I produce for on "The Serious Show". I wanted an opportunity to encourage listeners to check out our Instagram. Making a video that was suitable for our demographic, and began as on-air content, was an effective way of making our listeners become followers, and gave the announcers an opportunity to have a digital, visual presence rather than just being voices on-air.